To learn more about the benefits of a consumer/customer centered approach toward business, read below.
When you consider the evolution of most businesses we shouldn’t be surprised that with many are focused internally, on the here and now. Consider the theoretical model below:
For those who struggle to accept the benefits and value of consumer insights, let me suggest that you take the first step. Conduct three part focus groups or on-line survey with moderate-to-heavy category users:
Part 1 Ask open ended questions to learn their true feelings and attitudes about your type of product or service.
Part 2 Ask specific questions about how well your company/brand delivers against the promises you make.
Part 3 Ask how well your brand performs against your major competition.
The result of your well managed research is that you will gain invaluable insights as to what customers/consumers think about your product/industry, your company/brand, and how well you perform against your major competition. With these learnings, you can more confidently leverage your strength and take action where you fall short.
In the game of business, those who best earn the trust, win the hearts and minds of their audience, prevail.
How well connected are you with your customer?
The same type of discovery to improve your understanding about employee satisfaction should be regularly conducted.