Island Park Village Hall Preservation Society
 Preserving A Storied History - Creating a Treasured Future

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PROJECT OVERVIEW

Start-ups, whether they be for profit or nonprofit, are passionate about their work or purpose. But, they often find themselves struggling on how to best bring their vision to life. Their uncertainty often results in frustration among the leadership team, partnering organizations, and the greater community.  This compromises their effectiveness, causes delay, and often results in their delivering a marginalized final product at a higher cost.

Island Park Village Hall Preservation Society recognized their need for expert assistance. They commissioned i3 Marketing to assist in their efforts to advance work to preserve the historic and iconic Island Park Village Hall, and to make it again the heart and soul of the community. 

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PROCESS

Reviewed Island Park Village Hall Preservation Society's body of work to:

1. Determine where they are in the development process.
2. Conduct primary and secondary research to gain a greater perceptive of the concepts importance and determine potential barriers for success.
3. Provide guidance as to how best to close those gaps, improve focus on those most important initiatives to advance work.
4. Create the messaging to improve community acceptance and interest to support.

DELIVERABLES

Becoming immersed in their business, within two and a half weeks the following key findings were formally presented to Island Park Village Hall Preservation Societyl: City of Mound, MN and US demographics, Island Park Village Hall functional purpose and special pages, proposed vision and mission statements, Stage-Gate innovation, brand messaging, property assessment,  property optimization (space and usage), fundraising, organizational development, roles and responsibilities, needs and competitive assessments, city engagement and community outreach strategies, website (layout, design and content management), and next steps and timing.

Additionally, shortly after, I provided several supplements to improve the group's understanding of the financial and community benefit they offer, and other key insights, to improve their position when approaching the City, local businesses, and residents for support.

RESULTS

The Preservation Society accepted the findings and recommendations without change. Immediately, they focused on the Top Ten list of must things to do, to improve organizational structure and project focus, to advance work.  

Marketing Services Provided

INSIGHTS
​INNOVATE
IMPACT

Branding & Positioning
​Business Development Guidance
Community Engagement
Concept Assessment & Refinement
Creative Services
Government Engagement
Innovation (Stage Gate)
Organizational Assessment
Planning
​Website Development

"Mike, 
Thank you!  We are so excited to have you on board.  I am blown away with how much you have put into this already.  Incredible! 

You are amazing.  Thank you! "

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Holly Thumann
President  |  Island Park Village Hall Preservation Society