Dale A. Swanson
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PROJECT OVERVIEW
A Minnesota author commissions i3 Marketing, Llc. for a brand re-stage, website development, and promotional work.
It was by coincidence that I met Dale. I was at a print shop when I saw a large sized poster being prepared for a customer pick-up. When I asked about the poster, I was introduced to the author standing near by.
A Minnesota author commissions i3 Marketing, Llc. for a brand re-stage, website development, and promotional work.
It was by coincidence that I met Dale. I was at a print shop when I saw a large sized poster being prepared for a customer pick-up. When I asked about the poster, I was introduced to the author standing near by.
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After meeting Dale and reading his books (which I highly recommend), I suggested that he redesign his website to better promote his award winning work.
What he had didn't reflect this exceptional work and passion, it was not easy to understand or navigate. In fact, what he had was very likely turning potential buyers away. |
After a brand refresh, improved marketing communications, and creation of a NEW website, viewer engagement rates skyrocketed. Each week Dale's author website is viewed by several hundreds of visitors, viewing an average of nearly 3.5 pages per visit.
Furthermore, his new website has become a revenue generating resource. |
