Strategic planning is a key function of an organization’s management that helps to set priorities, allocate resources, and ensure that everyone is working towards common goals and objectives. Unfortunately, despite the importance of vision and mission statements, many organizations do not have them. In many cases, the two statements are lumped together as one or used interchangeably despite their distinctive differences.
To learn more about the importance of vision and mission statements, read below.
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Mike StoutA transformational marketer having over 30 years of industry leading success. Archives
October 2021
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