IMAGINE THE POWER IF EVERYONE WERE SINGULAR IN VISION.

Strategic planning is a key function of an organization’s management that helps to set priorities, allocate resources, and ensure that everyone is working towards common goals and objectives.

However, for strategic planning to be effective, there are two important tools that are needed – vision and mission statements. These serve as a guide for creating objectives and goals in the organization, thus providing a road-map that is to be followed by everyone.

Unfortunately, despite the importance of vision and mission statements, many organizations do not have them. In many cases, the two statements are lumped together as one or used interchangeably despite their distinctive differences. ​
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To learn more about the importance of vision and mission statements, read below.

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