Is your messaging immediately intuitive, relevant, and credible?
There is a systematic approach to developing great messaging. This same approach is practiced by leading companies across globe, including those which top our Fortune 100 list: Walmart, Apple, General Motors, Facebook, and others.
While it is not possible to reveal the processes and methodologies used by these leading companies in this single post, let me share with you a few proven practices.
Follow the eight (8) guiding principles listed below to improve customer acceptance and conversions.