SWOT is an essential strategy, team building, and business development tool.
Organizations large and small use SWOT as part of their discovery when developing strategy to support their long term plans. Incorporating SWOT early in the planning process is invaluable. To improve perspective and achieve greater results I recommend inviting cross functional team members, those having the skills and shared interest to advance business performance, to participate.
To learn more about SWOT and how it may benefit your organization, read below.