Is your messaging immediately intuitive, relevant, and credible?
There is a systematic approach to developing great messaging. This same approach is practiced by leading companies across globe, including those which top our Fortune 100 list: Walmart, Apple, General Motors, Facebook, and others.
While it is not possible to reveal the processes and methodologies used by these leading companies in this single post, let me share with you a few proven practices.
Follow the eight (8) guiding principles listed below to improve customer acceptance and conversions.
Strategic planning is a key function of an organization’s management that helps to set priorities, allocate resources, and ensure that everyone is working towards common goals and objectives.
Unfortunately, despite the importance of vision and mission statements, many organizations do not have them. In many cases, the two statements are lumped together as one or used interchangeably despite their distinctive differences.
To learn more about the importance of vision and mission statements, read below.
The way you market your business internally is just as important as your external marketing function.
All successful businesses have one thing in common, they keep the wants and needs of their customers at the heart of their operation.
Are you in need of help with your internal company communications? To learn more, read below
CREATE A HIGH PERFORMANCE CULTURE
SWOT is an essential strategy, team building, and business development tool.
Organizations large and small use SWOT as part of their discovery when developing strategy to support their long term plans. Incorporating SWOT early in the planning process is invaluable. To improve perspective and achieve greater results I recommend inviting cross functional team members, those having the skills and shared interest to advance business performance, to participate.
To learn more about SWOT and how it may benefit your organization, read below.
Benjamin Franklin was credited for saying, “If you fail to plan, you are planning to fail!”
A good planning process forces you to do three things:
1) Review past years' performance.
2) Define success and those metrics that matter.
3) Align key resources around a shared thinking.
Once an annual plan has been agreed to, it infers entire organizational buy-in and their full support. To learn more about the planning process, read below.
To learn more about the benefits of a consumer/customer centered approach toward business, read below.
A transformational marketer having over 30 years of industry leading success.