Pin Stripes | 4.11.19
Review of similar proven concepts for Iceplex 2nd floor recreation component.
Generous windows throughout.
View of kitchen | stone pizza oven.
Main bar before main dining area.
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Display case with wine separates bar and dining area.
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Bocce ball on lower level.
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Stairwell to 2nd floor.
1 of 2 bowling areas: 8 & 6 lanes.
Upstairs bocce ball.
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Banquet area, modular format allows for easy resizing.
Banquet area staged for next event.
Upstair seating for future needs.
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KEY TAKEAWAYS
1. The Pin Stripes concept is what the Iceplex is about:
• Recreation
• Dining
• Entertainment
The primary difference is the Iceplex is a player on a much grander scale and offers a much greater community benefit. Additionally, our branding and positioning of each segment will appeal to a larger audience, driving incremental traffic and revenue.
2. Their dining area is designed to separate their two distinct audiences:
• Dining guests
• Recreation activity guests
3. Their generous use of glass and window provide greater visual interest and depth; creating the appearance of having greater space..
4. To separate the dining area from the general bar area is a floor-to-ceiling glassed in wine case. This provides visual appeal, allows for depth, and provides an effective sound barrier of moderate bar area noise.
5. Their site was designed to incorporate bowling and bocce ball, interactive/engaging group sports.
• Because of our upstairs configuration (~40' ft. wide) we are unable to offer the same.
• Our offering alternative games and activities will better utilize space, achieve greater turn rates, driving additional revenue.
Skee ball billiards corn hole (four) roulette live music air hockey bumper pool
Pull tabs table shuffle board darts card games dance foosball pinball
6. Upstairs they have generous banquet facilities for corporate events, private parties and other special occasions.
• There is a second bar area.
7. Their 'sophisticated fun' positioning well positions their product and targets a more affluent audience, having greater discretionary income.
8. Pin stripes is planning opening up a second location in downtown Mnpls/St. Paul next year.
1. The Pin Stripes concept is what the Iceplex is about:
• Recreation
• Dining
• Entertainment
The primary difference is the Iceplex is a player on a much grander scale and offers a much greater community benefit. Additionally, our branding and positioning of each segment will appeal to a larger audience, driving incremental traffic and revenue.
2. Their dining area is designed to separate their two distinct audiences:
• Dining guests
• Recreation activity guests
3. Their generous use of glass and window provide greater visual interest and depth; creating the appearance of having greater space..
4. To separate the dining area from the general bar area is a floor-to-ceiling glassed in wine case. This provides visual appeal, allows for depth, and provides an effective sound barrier of moderate bar area noise.
5. Their site was designed to incorporate bowling and bocce ball, interactive/engaging group sports.
• Because of our upstairs configuration (~40' ft. wide) we are unable to offer the same.
• Our offering alternative games and activities will better utilize space, achieve greater turn rates, driving additional revenue.
Skee ball billiards corn hole (four) roulette live music air hockey bumper pool
Pull tabs table shuffle board darts card games dance foosball pinball
6. Upstairs they have generous banquet facilities for corporate events, private parties and other special occasions.
• There is a second bar area.
7. Their 'sophisticated fun' positioning well positions their product and targets a more affluent audience, having greater discretionary income.
8. Pin stripes is planning opening up a second location in downtown Mnpls/St. Paul next year.
