Gamma Psi of Sigma Chi Fraternity
Independently led chapter's brand refresh and alumni communications outreach.
Communcite • Collaborate • Celebrate
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PROJECT OVERVIEW
Sigma Chi is a premiere fraternity at Michigan State University. But, in 2017 it lost its charter. Unfortunately, the chapter's house corp failed to maintain communications with its shareholders for over four and a half years; preceding the chapter's suspension.
A comprehensive organizational review was conducted to discover how problematic their having gone silent was and what steps were needed to regain the trust and confidence of all its shareholders, including: Sigma Chi National and its representatives, the University, and its chapter's alumni. It was imperative that a communications campaign be launched to create high-quality touch points with all key shareholders. This included a mix of in-person, over the phone, newsletters, and social media. Additionally, it was important to recognize and engage the chapter's most notable brothers to tap into their sphere of influence and gain their endorsement. Special events and collaborative projects were created to generate additional excitement.
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RESULTS
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Through the relaunch and refresh of the fraternity's Spartan Sig Newsletter and social media, over a period of six months, we reported:
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Building off initial strong interest and engagement rates, work included the development of a new website: www.GammaPsiOfSigmaChi.org.
- Second only in size to Sigma Chi National.
- Record level of engagement measured by number of pages visited and time spent per visit.
TESTIMONIALS
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Michael J. Church
Executive Director, Sigma Chi International Fraternity This is amazing work, Mike! Wow! A truly professional newsletter that will no doubt stoke the alumni base for Gamma Psi and beyond. Always here to help if you need anything – please do not hesitate to reach out! |
Jon Greenawalt
Sigma Chi, Grand Praetor Exceptional newsletter. Very well written. I have read hundreds of Sigma Chi chapter newsletters over the years, yours is the best that I have read. Nothing ever has compared to the depth of information and biographies you have assembled. |
Bob Mac Meeckin
Gamma Psi Sigma Chi Alumni and Consul, ’73
I am highly impressed with your devotion and drive to pull together this newsletter. It makes me proud to know that we have a Sigma Chi of your caliber counted among our membership at Gamma Psi. In this sign, you have conquered. Thank you for your leadership.
Gamma Psi Sigma Chi Alumni and Consul, ’73
I am highly impressed with your devotion and drive to pull together this newsletter. It makes me proud to know that we have a Sigma Chi of your caliber counted among our membership at Gamma Psi. In this sign, you have conquered. Thank you for your leadership.
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Reid Williams
Gamma Psi Sigma Chi Alumni and Consul, '77 All I can say is Wow! Having read drafts in the upcoming Spartan Sig and I have to say, " I think I got it " and I'm not the only one.! I am truly amazed and humbled by all of the contributions and your work. |
Steve Zodtner
Gamma Psi of Sigma Chi Alumni,'79 You are one of a kind. Your communiqués are exceptional. IHSV |
Mike Otto
Gamma Psi Sigma Chi Alumni, ’80
Congratulations on the real wonderful job you are doing with the Spartan Sig Newsletter. It is both ex sting and inspiring for we, who have suffered through a couple of years of bad news.
Gamma Psi Sigma Chi Alumni, ’80
Congratulations on the real wonderful job you are doing with the Spartan Sig Newsletter. It is both ex sting and inspiring for we, who have suffered through a couple of years of bad news.
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