MSU Leading Fraternity
Independently led chapter's brand refresh and alumni communications outreach.
Communcite • Collaborate • Celebrate
PROJECT OVERVIEW
A premiere fraternity at Michigan State University lost its charter in 2017 and its chapter's house corp and alumni relations team failed to maintain communications with its stakeholders for over a period of years following its suspension, resulting in considerable disappointment and frustration.
A comprehensive organizational review was conducted to discover how problematic their having gone silent was and what steps were needed to regain the trust and confidence of all its stakeholders. This review was shared with select stakeholders only.
It was imperative that a communications campaign be launched to create high-quality touch points with all key shareholders. This included a mix of in-person, over-the-phone, newsletters, and social media. Additionally, it was important to recognize and engage the chapter's most notable brothers to tap into their sphere of influence and gain their endorsement. Special events and collaborative projects were created to reconnect, reengage, and generate chapter excitement.
A comprehensive organizational review was conducted to discover how problematic their having gone silent was and what steps were needed to regain the trust and confidence of all its stakeholders. This review was shared with select stakeholders only.
It was imperative that a communications campaign be launched to create high-quality touch points with all key shareholders. This included a mix of in-person, over-the-phone, newsletters, and social media. Additionally, it was important to recognize and engage the chapter's most notable brothers to tap into their sphere of influence and gain their endorsement. Special events and collaborative projects were created to reconnect, reengage, and generate chapter excitement.
RESULTS
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Through the relaunch and refresh of the fraternity's Chapter Newsletter and social media, over a period of six months, we reported:
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Building off initial strong interest and engagement rates, work included the development of a new website. It is considered second only in size to its national headquarters.. It achieved a record level of engagement measured by number of pages visited and time spent per visit.
TESTIMONIALS
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Michael J. Church
Executive Director, International Fraternity Headquarters This is amazing work, Mike! Wow! A truly professional newsletter that will no doubt stoke the alumni base for our chapter and beyond. Always here to help if you need anything – please do not hesitate to reach out! |
Jon Greenawalt
Fraternal, Grand Praetor Exceptional newsletter. Very well written. I have read hundreds of our fraternity's chapter newsletters over the years, yours is the best that I have read. Nothing ever has compared to the depth of information and biographies you have assembled. |
Bob Mac Meeckin
Chapter Alumni and Consul, ’73
I am highly impressed with your devotion and drive to pull together this newsletter. It makes me proud to know that we have a brother of your caliber counted among our membership.i. In this sign, you have conquered. Thank you for your leadership.
Chapter Alumni and Consul, ’73
I am highly impressed with your devotion and drive to pull together this newsletter. It makes me proud to know that we have a brother of your caliber counted among our membership.i. In this sign, you have conquered. Thank you for your leadership.
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Reid Williams
Chapter Alumni and Consul, '77 All I can say is Wow! Having read drafts in the upcoming Spartan Sig and I have to say, " I think I got it " and I'm not the only one.! I am truly amazed and humbled by all of the contributions and your work. |
Steve Zodtner
Chaper Alumni,'79 You are one of a kind. Your communiqués are exceptional. IHSV |
Mike Otto
Chapter Alumni, ’80
Congratulations on the real wonderful job you are doing with the Spartan Sig Newsletter. It is both exciting and inspiring for we, who have suffered through a couple of years of bad news.
Chapter Alumni, ’80
Congratulations on the real wonderful job you are doing with the Spartan Sig Newsletter. It is both exciting and inspiring for we, who have suffered through a couple of years of bad news.
